Plaintiff Trial Lawyer Tips

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GREAT TRIAL LAWYERS HAVE A “PEOPLE” FRAME OF MIND

Plaintiff Trial Lawyer Tips

Law school students are generally focused on achieving grades that they hope will ensure a position with a law firm after graduation. As a result, they approach the study of law intellectually. They learn legal principles and how to analyze issues legally in their studies. In addition, they verbalize their intellectual understanding in school. As a result of this background, when they begin the practice of law they approach trial from a legalistic viewpoint, over-try their cases, and generally t

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A $50 MILLION DOLLAR CUP OF TEA & THE $2 & 3 BILLION DOLLAR JURY VERDICTS

Plaintiff Trial Lawyer Tips

On February 8th this year, twenty-five-year-old delivery driver Michael Garcia pulled into a Starbucks drive-through in Southern Los Angeles and ordered three cups of hot tea. The Starbucks barista passed the order to him through the window in a cardboard drink carrier. The Starbucks security camera shows that within less than two seconds, an improperly secured cup in the tray with 180-degree tea toppled over into his lap, causing a second cup to do the same.

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CONSIDER NEURO LINQUISTIC PROGRAMING

Plaintiff Trial Lawyer Tips

Trial lawyers should investigate the concepts of NLP. NLP stands for Neuro Linguistic Programming and has been around since 1970s when its co-founders, Richard Bandler and John Grinder first modelled the therapists Milton Erickson, Gregory Bateson, Fritz Perls and Virginia Satir. Neuro Linguistic Programming enables us to better understand the way our brain (neuro) processes the words we use (linguistic) and how that can impact on our past, present and future (programming).

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A SIMPLE SUMMARY OF TRIAL CONCEPTS

Plaintiff Trial Lawyer Tips

I was asked my ideas about trial advocacy. How did I view and approach trials was the question. Here was my very simple response to what is admittedly a complex question. Trial Approach. I have for many years stressed to trial lawyers the most important thing they must understand to be great advocates is: A trial is a battle of impression and not logic.

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OBSERVATIONS ABOUT CROSS EXAMINATION

Plaintiff Trial Lawyer Tips

GOALS OF CROSS EXAMINATION Lawyers sometimes fail to prepare for cross examination in the same way they do other parts of the trial. They just launch off without any particular objective other than an impeachment they have available. They just have a general sense they want to prove the witness is wrong or a liar. Thats why cross examination is often not only unsuccessful but, boring.

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USING A “REPTILE” STYLE OPENING STATEMENT

Plaintiff Trial Lawyer Tips

Beginning in 1952, neuroscientist Paul D. MacLean began developing the thesis that humans have a triune brain, a part of which consists of a reptilian complex that controls the instinctive behaviors involved in survival and reproduction of the species. David Ball and Don Keenan adapted it in their 2009 book Reptile, arguing that plaintiffs attorneys should appeal to the reptilian part of the brains of jurors.

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IT’S NOT WHAT YOU SAY, IT’S HOW YOU SAY IT THAT COUNTS

Plaintiff Trial Lawyer Tips

“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”—David Ogilvy advertising expert The Challenge of Current Attitudes The fundamental factors involved in influencing jurors’ verdicts have remained the same over time. They primarily include: (1) juror’s backgrounds – their occupation, education, socio-economic status etc. (2) juror’s past significant experiences that influence their thinking and (3) jurors strong values, opinions