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7 Data-Driven Strategies for Effective Voir Dire Questions

Jury Analyst

By analyzing historical data, it becomes possible to identify patterns and potential biases among jurors, making voir dire more precise and effective. This data is used to predict potential juror biases and create targeted voir dire questions for attorneys.

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5 Core Metrics + Psychographics to Measure Juror Bias in Civil Cases

Jury Analyst

Creating a Social Media Score To systematically evaluate potential jurors, you can create a social media score by focusing on these three areas: Attitude Assessment : Examine biases toward specific industries, views on civil litigation and damages, attitudes toward corporate defendants, and any past jury service experiences.

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5 Core Metrics + Psychographics to Measure Juror Bias in Civil Cases

Jury Analyst

Creating a Social Media Score To systematically evaluate potential jurors, you can create a social media score by focusing on these three areas: Attitude Assessment : Examine biases toward specific industries, views on civil litigation and damages, attitudes toward corporate defendants, and any past jury service experiences.

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Jury Pool Size and Process

Jury Analyst

A large group of potential jurors is summoned to court, where they are questioned to ascertain their suitability for impartial judgment – a phase known as voir dire. These insights can optimize the representativeness of a jury pool, ensuring it reflects a cross-section of the community.

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Jury Pool Size and Process

Jury Analyst

A large group of potential jurors is summoned to court, where they are questioned to ascertain their suitability for impartial judgment – a phase known as voir dire. These insights can optimize the representativeness of a jury pool, ensuring it reflects a cross-section of the community.

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Confirmation Bias: The Science Behind its Impact on Jury Selection and Litigation

Jury Analyst

If a trial lawyer goes into oral voir dire with an intuitive, rather than scientific, approach to jury selection, they will approach potential jurors with a predetermined set of expectations. In one study [2], attorneys were given juror profiles and asked to create an oral voir dire strategy based on those profiles.

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Mitigating the Effect of Confirmation Bias During Jury Selection and Deliberation

Jury Analyst

This means trial attorneys also feel that they can develop their own anecdotal and intuition-based strategies for oral voir dire, strategies that research has also found to be ineffective (as discussed in more detail in article two of our confirmation bias series). The results can also inform oral voir dire strategies.