article thumbnail

5 Core Metrics + Psychographics to Measure Juror Bias in Civil Cases

Jury Analyst

Trial teams begin with five core metrics to detect and mitigate that risk: Demographic AnalysisProfile race, age, education, and socioeconomic status to monitor representational balance. " With insights into implicit bias in hand, the next step involves assessing juror behavior through their verbal and non-verbal cues during voir dire.

article thumbnail

5 Core Metrics + Psychographics to Measure Juror Bias in Civil Cases

Jury Analyst

Trial teams begin with five core metrics to detect and mitigate that risk: Demographic AnalysisProfile race, age, education, and socioeconomic status to monitor representational balance. " With insights into implicit bias in hand, the next step involves assessing juror behavior through their verbal and non-verbal cues during voir dire.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Juror Demographics: A Data Analysis Guide

Jury Analyst

Jury Simulator Experience See Jury Simulator in action: watch how our platform layers venue-matched demographics and psychographics into live dashboards, bias scores, and virtual focus-group simulations before voir dire. Professional and Economic Factors Income and education levels also shape juror tendencies. Galliher, Jr.,

article thumbnail

Jury Bias: Uncovering its Influence on Trials

Jury Analyst

Oral Voir Dire & Jury Selection: Confirmation bias can extend to oral voir dire and the process of jury selection. These predetermined expectations about what makes a good juror can skew how jurors are evaluated during jury selection, regardless of what the evidence collected during voir dire questioning suggests.

article thumbnail

The Power of Confirmation Bias: Uncovering its Influence on Trials

Jury Analyst

Oral Voir Dire & Jury Selection: Confirmation bias can extend to oral voir dire and the process of jury selection. These predetermined expectations about what makes a good juror can skew how jurors are evaluated during jury selection, regardless of what the evidence collected during voir dire suggests.

article thumbnail

Confirmation Bias: The Science Behind its Impact on Jury Selection and Litigation

Jury Analyst

Group 1 was told that Hannah was raised in an affluent community by college-educated parents, both employed in professional settings. If a trial lawyer goes into oral voir dire with an intuitive, rather than scientific, approach to jury selection, they will approach potential jurors with a predetermined set of expectations.

article thumbnail

Jury Pool Size and Process

Jury Analyst

A large group of potential jurors is summoned to court, where they are questioned to ascertain their suitability for impartial judgment – a phase known as voir dire. Voir dire directly influences the representativeness of a trial’s jury. A larger jury pool allows for a more thorough voir dire.