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The Science of Visual Persuasion: How Graphics Influence Juror Decision-Making

Sound Jury Blog

They’re professionals, parents, and citizens being asked to evaluate nuanced legal theories, expert testimony, and large volumes of evidence. Well-designed trial graphics break down complexity, keep the jury focused, and reinforce your themes. Why Visual Learning Matters in Courtrooms Most jurors aren’t lawyers.

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10 Biases That Affect Jury Verdicts

Jury Analyst

Here are ten common biases and how they influence juror decision-making : Confirmation Bias : Jurors favor evidence that aligns with their beliefs, ignoring contradictory information. Racial Bias : Subtle racial assumptions affect credibility judgments and evidence interpretation.

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7 Data-Driven Strategies for Effective Voir Dire Questions

Jury Analyst

" "On a scale of 0 to 10, how confident are you in your ability to set aside sympathy when evaluating evidence?" Provides dynamic, real-time updates As new information arriveslive voir dire answers, social-media indicators, or expert-testimony reactionsscores adjust on the fly, keeping you one step ahead.