article thumbnail

The Science of Visual Persuasion: How Graphics Influence Juror Decision-Making

Sound Jury Blog

They’re professionals, parents, and citizens being asked to evaluate nuanced legal theories, expert testimony, and large volumes of evidence. Well-designed trial graphics break down complexity, keep the jury focused, and reinforce your themes. Why Visual Learning Matters in Courtrooms Most jurors aren’t lawyers.

article thumbnail

10 Biases That Affect Jury Verdicts

Jury Analyst

This is reinforced through clear evidence presentation and expert testimony, helping jurors focus on the facts as they were understood in the moment. Tailored Case Presentations : Adjust how evidence and expert testimony are presented to address identified biases head-on.

article thumbnail

7 Data-Driven Strategies for Effective Voir Dire Questions

Jury Analyst

Provides dynamic, real-time updates As new information arriveslive voir dire answers, social-media indicators, or expert-testimony reactionsscores adjust on the fly, keeping you one step ahead.