The Science of Visual Persuasion: How Graphics Influence Juror Decision-Making
Sound Jury Blog
JULY 8, 2025
No matter how sound a legal argument may be, if a jury doesn’t fully understand it — or can’t remember it — the advantage is lost. That’s why graphics aren’t just decoration in a trial presentation; they’re strategic tools that can sway outcomes. That difference can mean the tipping point in close litigation.
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