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5 Core Metrics + Psychographics to Measure Juror Bias in Civil Cases

Jury Analyst

Frederick, director of the Jury Research Services at National Legal Research Group, Inc., Platforms such as JuryAnalysts JurySimulator translate those clusters into heatmapped trial themesshowing which arguments ignite, calm, or divide specific juror mindsetsso counsel can finetune opening statements and witness order.

article thumbnail

5 Core Metrics + Psychographics to Measure Juror Bias in Civil Cases

Jury Analyst

Frederick, director of the Jury Research Services at National Legal Research Group, Inc., Platforms such as JuryAnalysts JurySimulator translate those clusters into heatmapped trial themesshowing which arguments ignite, calm, or divide specific juror mindsetsso counsel can finetune opening statements and witness order.