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Confirmation Bias: The Science Behind its Impact on Jury Selection and Litigation

Jury Analyst

As much as we would like to believe that the immense responsibility of deciding someones legal fate would ensure that jurors remain objective and free of bias, this idealistic expectation conflicts with the psychological reality of decision-making.

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Jury Bias: Uncovering its Influence on Trials

Jury Analyst

In our previous article, Confirmation Bias : The Science Behind its Impact on Jury Selection and Litigation, we explored the concept of jury bias and its profound effects on jury selection and decision-making processes. Confirmation bias permeates the litigation process, affecting various stages, from trial preparation to jury deliberation.

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The Power of Confirmation Bias: Uncovering its Influence on Trials

Jury Analyst

In our previous article, “Confirmation Bias: The Science Behind its Impact on Jury Selection and Litigation ”, we explored the concept of confirmation bias and its profound effects on jury selection and decision-making processes. Pseudoscience is based on subjectivity and intuition, rather than objectivity and empiricism.

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5 Core Metrics + Psychographics to Measure Juror Bias in Civil Cases

Jury Analyst

Creating a Social Media Score To systematically evaluate potential jurors, you can create a social media score by focusing on these three areas: Attitude Assessment : Examine biases toward specific industries, views on civil litigation and damages, attitudes toward corporate defendants, and any past jury service experiences.

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5 Core Metrics + Psychographics to Measure Juror Bias in Civil Cases

Jury Analyst

Creating a Social Media Score To systematically evaluate potential jurors, you can create a social media score by focusing on these three areas: Attitude Assessment : Examine biases toward specific industries, views on civil litigation and damages, attitudes toward corporate defendants, and any past jury service experiences.

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Mitigating the Effect of Confirmation Bias During Jury Selection and Deliberation

Jury Analyst

This means trial attorneys also feel that they can develop their own anecdotal and intuition-based strategies for oral voir dire, strategies that research has also found to be ineffective (as discussed in more detail in article two of our confirmation bias series). The results can also inform oral voir dire strategies.

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Strategies to Mitigate the Effect of Confirmation Bias During Jury Selection and Deliberation

Jury Analyst

This means trial attorneys also feel that they can develop their own anecdotal and intuition-based strategies for oral voir dire, strategies that research has also found to be ineffective (as discussed in more detail in article 2 of our confirmation bias series). The results can also inform oral voir dire strategies.