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Brainstorming Guidelines: 10 Tips for Today’s Law Firm Marketing

Attorney at Work

Communicate a Clear Objective. The participants of the brainstorming activity should all understand the objective of the session. Explain why they are there, the objective of the gathering and the basic rules of the game (aka brainstorming). Think of it as a game: everyone needs to know the rules before they can play along.

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10 Biases That Affect Jury Verdicts

Jury Analyst

Racial Bias Racial bias can heavily influence jury decisions, often in subtle ways that impact evaluations at various stages of a trial. Anchoring bias affects trials in several ways: Damage Awards : Early mentions of specific dollar amounts by plaintiffs’ attorneys often become a reference point for jurors during deliberations.