The Science of Visual Persuasion: How Graphics Influence Juror Decision-Making
Sound Jury Blog
JULY 8, 2025
No matter how sound a legal argument may be, if a jury doesn’t fully understand it — or can’t remember it — the advantage is lost. They’re professionals, parents, and citizens being asked to evaluate nuanced legal theories, expert testimony, and large volumes of evidence. In the courtroom, clarity is power.
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